​​INSIGHT AND MANAGEMENT Consulting

business development and Digital Advertising

With extensive contacts and experience in the media industry we can facilitate and encourage new business relationships and forge new partnerships. We specialise in understanding digital advertising, including identifying the key issues and challenges, the alternatives, understanding consumers and their data, industry sentiment, forecasts and growth projections, international viewpoints and developments in measurement of audiences and advertising effectiveness. We focus on all the key topics driving the digital advertising landscape including

  • Display
  • Native advertising and branded content 
  • Programmatic 
  • Mobile
  • Ad blocking 
  • Viewability 
  • Ad Fraud

Tim Cain has previously conducted significant and unique research projects at AOP to understand the impact of brand advertising and factors for success, with The New Rules of Engagement, The Value of Trust, Engaging Audiences - the Value of Premium Content Partnerships, Premium Mobile Advertising, The Power of Native, Advertising Brands - Cross Device Effectiveness.



Insight

Better understanding of your clients, potential clients, the wider marketplace, and indeed your own internal workforce, can equip you with the knowledge to grow business in the right direction, be aware of and deal with challenges, and position yourself to succeed in maintaining and growing your business amidst constantly changing market circumstances.

Conceiving and conducting research internally can be time consuming, costly and often difficult without fully qualified resource to deliver. Utilising external research expertise on a project basis is very effective in terms of time, cost and impartiality in delivering insight that enables you to drive business actions.


We can take projects from conception through to implementation by providing 

  • Origination of concept and hypothesis
  • Selection of methodology and appropriate research agencies 
  • End to end project management 
  • Analysis of data 
  • Creation of final reports and messaging
  • Marketing and communications planning 
  • Delivery of group presentations  

Strategy & Planning

We are experienced in providing planning support, enabling the development of effective business strategies, and can provide project management services to deliver clear outputs. In previous roles at EMAP, Bauer and AOP, Tim Cain has worked with senior management to create and execute effective strategies at company level, market level, brand level, advertising specific, and for people development.

Events & Public Speaking

Assembling the right event in a very crowded events marketplace is crucial. Our experience enables us to create compelling agendas and programmes delivered by high quality insightful speakers for maximum audience engagement. We provide a full programme planning service from seminars and workshops through to full conferences including

  • Overall event theme
  • Content and structure
  • Speaker recruitment and briefing
  • Communications and marketing content and plan
  • On-event management

Additionally, we can contribute to your events. Tim Cain has spoken as a keynote at many leading industry conferences in the UK and across Europe, specialising in the key areas of digital advertising, presenting research findings, viewpoints and observations, on topics such as native advertising and branded content, mobile and cross device advertising, engagement and trust, advertising market analysis and the broader issues affecting digital publishing.

Digital First Media